TRADE SHOWS & EXPERIENTIAL
Trade shows are too expensive to run without a single owner.
NovaCore leads the full program from strategy and planning through vendors, logistics, hospitality, installation, and the show floor.
A successful trade show is more than an exhibit. It is a cross-functional business program involving marketing, sales, product, engineering, executives, outside vendors, customer experiences, and hundreds of time-sensitive decisions.
With more than a decade of experience leading domestic and international programs, Amir Reichental brings one point of accountability to the entire experience. Work includes IMTS, RAPID, and Formnext programs for companies including Stratasys, Nexa3D, and XponentialWorks.
Bring us your next showPREVIOUS SHOWS
Show floors I have run.
A sample of past exhibitions across the United States, Germany, and the United Kingdom. Stand design, vendor coordination, freight, install, and on site management.
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What it is
Trade Shows & Experiential leadership gives the program a senior owner who can connect business objectives to every operational and creative decision.
NovaCore works as an extension of the client team, aligning internal stakeholders, the exhibit house, show contractors, freight, AV, hospitality partners, and other vendors around one plan.
The scope extends beyond the booth to the full experience: product presentation, executive schedules, VIP visits, customer dinners, off-site events, staffing, travel, branded materials, installation, opening day, and real-time issue resolution.
The result is a coordinated program that lets the internal team focus on customers, relationships, and commercial outcomes while knowing the moving parts are owned.
Although much of this experience comes from additive manufacturing and industrial technology, the process is industry agnostic. Whether you're exhibiting industrial equipment, medical devices, consumer products, or beauty brands, successful trade shows rely on the same principles of planning, coordination, and execution.
Who it's for
Companies making a meaningful trade show investment without a dedicated senior program owner responsible for the entire program.
Marketing leaders carrying event execution on top of campaigns, product launches, and day-to-day responsibilities.
Teams preparing for a major launch, first-time exhibition, international show, or a program with many internal and external dependencies.
Without a single owner, common challenges include:
- Vendors working to different timelines
- Quotes accepted without optimization across shipping, drayage, labor, AV, rigging, and show services
- Product, marketing, and sales teams operating from different priorities
- Design decisions becoming fragmented, resulting in a booth built around vendor defaults instead of business objectives
- Logistics, hospitality, staffing, and executive travel being managed by multiple people without a single owner
- Small issues becoming expensive problems as opening day approaches
One accountable leader keeps every stakeholder aligned, every vendor accountable, every deadline visible, and every decision moving the program forward.
What's included
Depending on the engagement, scope may include:
Trade Show & Experiential Program Leadership
Senior ownership of the complete program from initial strategy through installation, opening day, and agreed on-site support.
- Strategic planning and executive project leadership
- Single point of coordination across internal teams, vendors, and the exhibit house
- Budget oversight, vendor negotiations, and cost optimization
- Timeline management, milestone tracking, and risk mitigation
- Booth strategy, layout planning, product display optimization, and creative direction
- Coordination between marketing, sales, engineering, product management, operations, and executive leadership
- End-to-end logistics including freight, shipping, hotels, travel, show services, labor, and critical deadlines
- Hospitality planning including customer dinners, off-site events, restaurant reservations, executive travel, apparel, lanyards, and branded materials
- Vendor sourcing, proposal review, and contract coordination
- On-site supervision during installation and opening days
- Real-time issue resolution and client representation on the show floor
The result is simple.
One accountable leader overseeing the complete experience, allowing your team to focus on customers, relationships, and business growth while every critical detail is being managed.
FAQ
Common questions
No. The exhibit house remains responsible for designing, building, installing, and servicing your exhibit. Trade Shows & Experiential leadership works alongside them as your representative, coordinating vendors, managing timelines, aligning stakeholders, and ensuring the entire program stays on track. The goal is to help your exhibit house succeed while giving your team a single point of accountability.
From a single 10' x 10' booth to large international exhibitions with multiple product lines, meeting rooms, hospitality events, and cross-functional teams. Whether the program involves five people or fifty, the approach remains the same: one owner overseeing every moving part.
As early as possible.
The greatest value comes during the planning phase, when budgets, layouts, vendors, logistics, staffing, and timelines are still being defined. Early involvement helps prevent costly changes, missed deadlines, and unnecessary expenses later in the project.
No.
While much of the experience comes from additive manufacturing and industrial technology, Trade Shows & Experiential leadership is industry agnostic. The principles of planning, coordination, logistics, and execution apply whether you're exhibiting industrial equipment, medical devices, consumer products, beauty brands, or technology solutions.
Absolutely.
This service is designed to complement your existing team, not replace it. Marketing continues to own the brand, messaging, and campaign strategy while Trade Shows & Experiential leadership owns the planning, coordination, logistics, and execution required to deliver a successful event.
Yes.
Whether you already have an exhibit house, freight provider, AV company, printer, catering partner, or other vendors, Trade Shows & Experiential leadership coordinates them as one integrated program. If new vendors are needed, recommendations can also be provided.
Yes.
One of the primary responsibilities is reviewing vendor proposals, identifying unnecessary costs, negotiating where appropriate, and helping ensure budgets are spent where they create the greatest impact. The objective is not simply to spend less, but to spend smarter.
Yes.
On-site support is available for installation, booth setup, opening day, VIP visits, customer events, and any critical phases of the show. Having someone on-site ensures issues are resolved immediately before they become problems.
Yes.
Trade Shows & Experiential leadership extends beyond the exhibit itself. Services can include travel coordination, hotel bookings, executive schedules, staff apparel, lanyards, hospitality, customer dinners, restaurant reservations, off-site events, and other operational details that contribute to a successful trade show experience.
That's often when this service delivers the most value.
First-time exhibitors face hundreds of decisions, deadlines, and vendors. Having an experienced trade show leader dramatically reduces risk, shortens the learning curve, and allows your team to focus on building customer relationships rather than learning how to run an exhibition.
Give the show an owner.
Tell us about the event, the business objective, the team, and the timeline. We will identify where senior ownership can reduce risk and improve execution.
Bring us your next show